22 Dec 9 lessons we learnt from the property market in 2025

2025 has been a big one for the property industry and the year has reshaped how homeowners, landlords and tenants navigate the housing market. At Kaytons, we’ve had a front row seat and here are 9 of the most valuable lessons we’ve learnt. 

Demand for energy-efficient homes is now mainstream

What started as a trend has now almost become an expectation. Buyers are prioritising EPC ratings, insulation and green technology like solar and heat pumps more than ever. In fact, we’re seeing homes with strong eco-credentials selling faster and with higher prices. 

Location matters but so does lifestyle 

Traditional hotspots remain popular but now buyers are also looking for proximity to green space, access to transport routes and local independent amenities. The neighbourhood look and feel is now as important as square footage, some might say. 

Renovation-ready homes are in demand 

Whereas previously refurbishment costs began to spiral, we’re now seeing them level out. This has meant many buyers are returning to the idea of creating their perfect home. What’s more, this is especially becoming of interest for younger buyers who may be priced out of turnkey homes. 

Mortgage innovation has unlocked the market 

There are more flexible mortgage options out there which has given buyers more confidence. And even with fluctuating rates, options became more accommodating for first-time buyers and those looking to upsize. 

Rental demand reached new heights

A lack of supply and strong population growth in Manchester meant the rental market was active to say the least. Tenant competition has remained high and well-maintained centrally-located properties have done the best. 

Smart home features became the real booster 

From security systems to energy-usage monitors, more buyers are expecting modern tech. Homes with these features typically experience higher engagement when it comes to viewings. 

Suburban areas are still soaring

Families are still searching for space, good schools and quiet neighborhoods which means areas close to the city centre but just outside still have a lot of demand. 

New build confidence has improved 

Better regulation, clearer warranties and higher construction standards were brought in and this only reassured buyers. First-time buyers have also benefited from incentives and energy-efficient builds.

Pricing is key to faster sales

It might not be a new learning curve but again 2025 showed us that sellers who priced strategically saw quicker offers. 

While we don’t know what 2026 is going to look like, the property market will continue to evolve. At Kaytons, we can help you stay informed – and ultimately make better decisions. So, whether for personalised advice, valuations or property support, why not get in touch today?